Lynda - Google Tag Manager Essential Training [Via Webcentara]
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Lynda - Google Tag Manager Essential Training [Via Webcentara]
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Torrent File Content (23 files)
Lynda - Google Tag Manager Essential Training
013 Firing Google Analytics events using triggers.mp4 -
013 Firing Google Analytics events using triggers.mp4 -
35.09 MB
011 Implementing GTM variables.mp4 -
26.37 MB
018 Understanding and using custom HTML tags.mp4 -
19.92 MB
017 Using WASP to debug.mp4 -
15.84 MB
021 Populating data layers via push.mp4 -
15.6 MB
020 Understanding the data-layer concept.mp4 -
15.04 MB
006 Installing your first container.mp4 -
13.45 MB
002 Understanding Google Tag Manager (GTM).mp4 -
11.17 MB
008 Leveraging the Google Analytics built-in tags.mp4 -
10.5 MB
014 Creating versions and viewing publishing history.mp4 -
10.12 MB
016 Using Preview and Debug modes.mp4 -
9.69 MB
007 Installing a container on WordPress (CMS).mp4 -
9.54 MB
003 Understanding the GTM hierarchy.mp4 -
9.32 MB
022 Data-layer variables and Google Analytics integration.mp4 -
8.53 MB
009 ClickTale and other built-in tags.mp4 -
7.94 MB
001 Welcome.mp4 -
7.55 MB
012 Understanding triggers.mp4 -
7.47 MB
015 Importing and exporting configurations.mp4 -
5.88 MB
010 Understanding basic variables.mp4 -
5.54 MB
004 Understanding permissions and security.mp4 -
5.31 MB
005 Creating an account and container.mp4 -
4.43 MB
019 Best practices for custom HTML tags.mp4 -
4.03 MB
023 Next steps.mp4 -
3.03 MB
Description
Lynda - Google Tag Manager Essential Training with Corey Koberg
Subjects: Web Marketing
Software: Google Tag Manager
2h 4m Beginner Feb 23, 2015 | Uploaded in Mar 3, 2015 Via Webcentara
Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.

This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.

Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.
Topics include:
• Creating an account and container
• Installing containers
• Using built-in tags from Analytics, ClickTale, and other services
• Working with variables
• Firing events with triggers
• Creating versions
• Using custom tags
• Implementing a data layer
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